Industries across the globe have switched their marketing campaigns online. Regardless of what sector it works in, the industries have been working hard to make their landing page more effective and convert them into actual sales. Design and development process is a part of landing page. It mostly aims at enticing visitors and converting them into actual customers. Converting a visitor to a customer based on the landing page isn’t as easy as said. There are various factors that one needs to consider when building a landing page.
Some of those factors are:
- Simple visuality
Using high-end vocabulary doesn’t really promise high-end customers. Most potential customers prefer simple text so that it is easy for them to understand. Since we know that attention span of an average audience online is quite limited. Keeping the tone simple and elegant makes the potential customers understand everything that you say. Most visitors also would visit a site that gives in clarity in display of information. A clmpsy or loaded with information site will lose visitors. A simple structure would enable them to learn and read the information. The easier the structure the better for common people to understand.
- Compelling Headline
Headlines naturally are the first thing your audience reads. If it is well written it catches the user’s attention. Write a bad one, and the uses get disinterested. Try to keep the heading relatable. You should make sure your headline is clear and does not lead to any confusion or ambiguity. It should connect well with respect to the information users are looking at. If your page promises to do, make sure you mention it. For example, it could ease a pain or cure a disease. Any such promise should be mentioned. During this time you also need to pay heed to the ads. There are times when your visitor could reach your page through an ad. Having an ad and headline unrelated will automatically take away your users. Therefore it is very important for you to go through your ad and headline and be specific about the content it uses. The ad and headline should be related and in that way it attracts more audience.
- Alluring Images
Images generally enhance the content on the page. Visual screening generally help audience to understand relate the image as per their understanding. It also helps you to convey further information without use of words. Alluring images on your web page along with content really catches attention of your users.
- Structure Valuable content
The way the content is divided and structured is also of utmost important. This way it shows how valuable the content on your page is. Having content that is well organized, put up in simple and clear format makes it easy for the audience to skim through. Bullet points and short ones are easy for your audience to skim through. It is important to keep in mind that audience skims through your content and does not read it word to word. Therefore, precise the words, the more it engages the audience.
- Display others views on you
When a consumer decides to purchase any product or service, the decision is majorly based on the views of other genuine buyers. This automatically increases sales. In accordance with the statistics, around 92% of the consumers depend their purchasing by reading reviews of the product of service online.
It is important to make sure that the way you structure your content does lead to CTA. There are many benefits on focusing on the design of your CTA. Some of them are as follows:
The positive determiners will include the way you communicate with your users in your content. Using words like you, makes the readers feel that you’re talking to them on one-one basis. This in some way makes them feel their own and such things makes the users to push the CTA button.
The visual of your page should be equally appealing as well interesting to you set of audience. Website Development Company in Hyderabad highly recommends to use a good colour scheme for your page and also specific colours for CTA button so that the audience doesn’t really have to search for the call to action click.
- Limitation of Choices
There are many people who think giving the audience more choices will surely lead the audience to choose at-least one. Unfortunately, that’s not the case. Giving way more choices than needed will surely lead to confusion in the audience and ultimately they might leave the page without considering to make a choice. Another way is being direct with limited number of choices will make the audience think about what choice to make rather than them leaving the page.
Landing page is the first impression you would built on the minds of the customers. Thus pay key attention to this page. A good web designing company in Hyderabad will use these key points will surely lead to a successful landing page. It is highly important to keep in mind that the audience does not really read everything we put up there. They skim through it. We really need to keep ourselves as the audience and view the page to see if we would actually call for action or just pass through the page. In that way it will help us to be more effective in terms of our content and images on our landing page.