10 Essential Things to Keep in Mind When Designing a Logo
A logo is not just a design, which was made for a company, it represents the whole brand. It is what makes you stand different against your competitors. The world is going through a digital revolution and everyone needs to stand at the top, your logo is a key player in gaining the attention that you need.
If executed perfectly with proper ingredients, a logo is a powerful asset for your client. Designing a logo requires proper knowledge and experience and it is possible when you are hiring a logo design agency for making your brand’s logo.
Designing a logo is a creative art, you need to be very focused and highly creative to bring some unique creation on paper.
From drafting the logo on your computer or a paper to finalizing it by giving it your brand name, you need to keep in mind some aspects to bring the best results. There are 10 essential things that you need to keep in mind while designing a logo
Whether you are writing your first draft or starting your own company, research plays a very significant role in every single thing. It gives you an idea of where to start and where to end. Research plays the same role in logo design. The popular logo agencies spend more time on research and drafting their ideas then designing the logo.
Ultimately, your research and draft will decide how your logo will look.
Let’s say, if you are creating a logo for restaurants then you need to research restaurants who already have a logo to get an idea about.
Draft your ideas
As they say,
“Putting your ideas and design concepts down on paper”
You just need to do the same thing, whether you are using your laptop or paper, put down your ideas and thoughts. Putting down the thoughts creates a rough draft, which will help you in creating the best logo for your brand. We all know that designing a logo is highly time-consuming, but drafting thew ideas slowly will take you nearer to your final design.
And believe me, the final result will be mind-blowing.
Express Your brand name
Only designing a logo is not enough, you need to express your brand name by using proper typography, color, shape, to give anyone immediate effect. For example – think of the amazon logo and the sign of arrow that says A to Z.
You need to use your creativity here to make your logo stand clear and attractive.
Like your social media campaign, your logo should also be made according to your targeted audience. Whether you choose a word marked logo or a combined image, you need to make it audience-centric to get the desired results.
For example – Let’s say you are a company that builds a product for children then your logo should be playful and fun imaginary.
Make a Statement
You need to make a logo that gives a long-lasting impression to the audience. It’s not only a logo but a statement that recognizes your brand. Keep your services and products in mind and use a bold and appealing image that sells your product or service.
In short, you need to make an impact with your logo that people will never forget.
Think outside the box
Dare to be unique. Find some unique ways to make your logo different and attractive. For your reference you can take Apple’s logo, there is no other logo that as appealing as Apple. Apple is all about computers and mobile phones, but there is nothing related to mobile or technology in their logo, still, it creates an impact and people recognize the brand.
Make sure you think outside the box, to make it record-breaking.
As the famous saying goes, “Simplicity always attracts” and it is true in every single way. When you are designing a logo for a brand, you need to keep your logo simple yet attractive. A simple logo design gives a soothing effect to the eye and catches all the attention of your audience. Your logo should not lose its definition otherwise it’s of no use.
You can take an example of McDonald’s for this, the simple and realistic logo of McDonald’s attracts the eye.
Keep it simple and attractive
You need to make the logo in vector format so that it can be used on larger forms of media such as shop fronts and billboards, without compromising on the quality of the image. Designing a logo with high adaptability can make it more advanced and usable for different purposes.
The color is very important for any logo. You need to open up your mind while selecting the logo color. Your logo color will decide the entire design for your website and internet presence. Using a color wheel tool is important for choosing the shades that go well together. Also, take into consideration how good your logo will look in black and white and greyscale.
To make a professional logo, you need to keep a few things in mind, such as
1.Use on two different fonts
2.Use sans typography to make your font look more appealing
3.Ignore using several fonts
These simple things will make your logo look more attractive and appealing. Keep all the above points in mind.
Whether you are a brand, small startup or logo designing agency, the above-discussed points will help you in designing the best logo according to your needs. You just need to keep these 10 factors in mind and you may end up designing the next Apple-like logo.
To design a perfect and professional logo for your brand, make sure you always hire a professional logo designing agency to get the best outcomes.
All the best!