The logo is a graphic design that represents the company’s image and visual identity of its brand. It is firmly defined as the typographic design in the online marketing area. Logo is a virtual personality of your brand or business. Having an amazing logo can attract target audience to your business and enhance the traffic to your website or application. Logo brings a strong symbolic association that connects to the people’s memory.

Having a professional and well-designed logo builds self-assurance. Clients are more likely to do business with you if you have an attractive logo of your brand. So why not avail this opportunity to enhance the business’ personality by hiring a logo designer in UK or a company?

Here are few tips and tricks that every graphic designer should know to cure the ugly.

Use negative Space

Most of the developers don’t pay attention to padding, margin, line-height or any other CSS elements that enhance space. The area between elements in the domain of fine art is called negative space, even though in other areas of design it’s often mentioned to as white space. Viewers can quickly identify the several parts of a design with Negative space. It also makes text more understandable and readable.

Create contrast through Value

The graphical weight of text is not the only thing to focus or to keep in mind. You also need to make sure that there’s a good blend of light and dark values so that it’s easy to distinguish the separation between screen elements. This is a valuable graphic tool because the human eyes are much more capable of observing differences in value than differences in shades and colors.

Add variety and texture

Most of the things in this real world are not entirely flat or smooth. Texture adds variability to your interfaces. Even if you are not trying to create a duplicate of a real surface with skeuomorphism, it’s still a better idea to include a little bit of texture in a few aspects. Inspiration for textures can be in metal, paper and stone. Even blocks of text can be referred to as textural. Sometimes a little bit of random noise is enough to set your designs apart from other smooth and boring pages.

Shape elements up

The most overlooked element of art in web design is shape. It is so casual to see that there are lots of two dimensional shapes, but HTML and CSS lean towards rectangles. Also, the box model is one of the most essential CSS ideas to grasp.

Many objects are designed in rectangle shape, such as televisions, tables, rooms and so on. Even if you don’t understand it consciously, rounded or irregular objects tend to stand out. Try using a unique shape instead of calling consideration to a page element using color or by just making it bigger on the page.

Bring in the balance

It is quite essential to take a step back and observe the big picture before you spend hours arranging and fixing every pixel into a page. Graphical balance is one of the most difficult and important thoughts to teach with pure and straight language, but Instead of calling attention to a page element using color, value, or by just making it larger on the page, but it is a character that can be established quickly.

These principles and basic elements make it pretty easy to consider logo designing. They certainly won’t give you mystic artistic abilities, but will help you create some amazing and attractive web pages.