5 Video Production Tips for Your Small Business
Video production can be a powerful tool in boosting your website traffic and sales. The demand for video content is strong, which can be evidenced by the number of YouTube videos being uploaded every minute.
While written content remains valuable, there is no denying the fact that many prefer watching videos to get the information they need.
With that said, you need to pay attention to the videos you produce for your business. A video should not be posted for the sake of getting it out. You need to have clear goals for each one and metrics for measuring performance.
Here are some video production tips to help you get started.
- Be unique. Even if you have similar keywords or topics as everyone else in your industry, your video still has to be original. Find out which concepts are popular or trending, but never copy. Instead, use those existing ideas to make your video more meaningful and creative. Check if your creative angle has already been done by someone else, and refrain from doing the same. Remember, it is always a question of how. You may have the same message as your competitor, but how you present or deliver it will spell the difference.
- Plan carefully. There is no room for guesswork in making commercial videos. You need to be professional, organised, and prepared. Video production also involves monetary investment, which is all the more reason to take the planning seriously. Iron out logistics, scripts, props, and other elements that you need on the shooting day. Use storyboards so everyone is properly guided on the flow of the shoot. Send out reminders to the actors and the team to avoid having to deal with last-minute issues.
- Screen your cast. You do not always have to have a celebrity on-screen. But at the same time, you cannot randomly pick just anyone to act for you. Hold auditions or run-through to see if the person is fit for the role. Choose someone who can deliver the lines and act naturally in front of the camera. It is okay to set high standards and be extra picky when it comes to choosing actors. After all, they will be the face of your video. You could have someone from your team take the part, but be sure they are perfect for it.
- Pay attention to sound quality. Bad audio can ruin good content. Invest in high-quality equipment to ensure good sound recording. Whether you are holding interviews or shooting scenes, be sure your team is equipped with the right tools. You would not finish watching a video if you can barely hear or understand what the actors are saying. You will also want to avoid having to shoot all over again. Always check the sound quality.
- Review and plan your budget. It may not be practical to form an in house video production team. Nor will it always be realistic to train your existing employees for a project that is entirely new to them. Think about how much it would cost you to produce a video as compared to having a professional team to take care of it for you. You would not have to purchase any media equipment, and the video production company can even take care of other essentials, such as casting, all with your consent, of course.
Excited to begin filming?
Keep in mind that it is not as simple as whipping out a professional digital or video camera. Partnering with video production professionals will help make things a lot easier for you and your team. You can avoid costly mistakes and ensure good returns on your marketing investment.