If you are writing content for your website. Make sure your content is SEO friendly so that your content can rank on the top of the search engine.
The search engine always updates their algorithms so you must optimize your content according to that algorithms. If you are website visible on the first page, You’ll get more clicks, share, engagement, etc. It is not so easy to write SEO content. But once you learn the basics of SEO you can include in your content. Read the whole article to know how to write SEO friendly content.
What is SEO
Search Engine Optimization(SEO) is the process of increasing the quality and quantity of visitors to the website by increasing the visibility of your website on the search engine. SEO includes the optimization of content, Images, Modifying HTML, Inbound links, outbound links.
Here’s how it works: The search engine has crawler which collect the information from the internet. The crawler brings all data to build an index. The algorithm of the search engine will match all the data in the index with the search query.
However, SEO is considered as adding keywords to the content. But in present scenario SEO is becoming complex and involve broader scope.
1. Keyword Research
Keywords play a crucial role in SEO. The search engine gives results based on the search queries which user typed in the search tab. So your website should be optimized with the targeted keywords.
Which keywords should be targeted?
In the following methods, you can know the targeted keywords for your website.
- Know the competitor’s keywords which are ranking
It is the best idea for your website optimization. Always check the position of your competitors for targeted keywords. Add keywords in the content and check the changes in the ranking for particular keywords. This analysis helps you to rank your website in the top position. If you observe the competitors keywords there will be definitely changes in their keyword ranks. One reason will change in targeted keywords and the number of backlinks they are generated for their website. Backlinks help to increase your website page and domain authority.
- Keyword Density
Adding keywords is part of the SEO. But adding more keywords is a bad signal for your website ranking. The search engine also considers keyword density If you are page content having repetitive or irrelevant use of keywords then it will be considered as keyword stuffing. Then you will lose your rank on the search engine.
“Leadmirror provides you keywords ranking data and you can also compare with competitors.”
2. Meta title and Description
After doing keyword research add unique meta title and description by using the keywords. Underneath the meta title make sure the meta description is well written.
The description should explain the main concept of the whole content. Use the long-tail keyword in so that it is easy to get notified by the search engine. For this, their will be a broad scope to rank on the search engine.
3. Length of the content
The general rule of the content length is a minimum of 200 words to maximum 1000. Depending on the complexity and objectives of the topic.
Observe the Google Analytics reports and see which post generate the highest engagement and which has a high conversion rate. This analysis helps to follow the user experience for your content.
4. Link your content with the old content
Google give more preference for fresh content. When you create new content add links for your old content. It helps to provide more content to your user.
The user will stay more time if you provide more useful information. The user spending time is also considered for the website ranking by google.
The page authority for your old content also increasing by this practice. This link work as a backlink for your old content.
The page and domain authority is also one of the factors for ranking your website.
5. Make content shareable
After making the professional content provide the shareable option for users. By this, you will get more audience for your content.
Mostly the content will be shared in social media where there will huge response for your content.
6. Image optimization
Every article should have images and optimized for SEO. Add alt tags to the images because search engines consider alt tags for the search terms.
The alt tags and title tags boost the content to search engine crawler and improve your website visibility on the search engine.
Basically, the user prefers to see the images in the content. So while explaining any examples try to mention images.
7. SEO friendly URL
URL is the primary factor in SEO. The search engine identifies our website by the URL so it must be SEO friendly.
- Don’t mention dates in the URL
Because by mentioning dates in the URL the search engine considers only fresh content. If you mention date once the day passes away the content become old. Even the user did not prefer to read old content. If your URL doesn’t have date the user considered as new content.
- The length of the URL should be small
Make sure your URL is of low length. For example -https://www.google.com/search?q=tips+to+write+seo+friendly+content&ei=O1GtXbTU
In the above the information you have understood about the SEO friendly content. Even the content very good if you don’t have SEO then it cannot get more views on the search engine. These tips are the proven methods to get your content rank on the search engine. If you have any other tips which you think to be mentioned in the article mention in the comments.
About the author:
Rehaman stumbled upon marketing during his MBA. Initially inclined to finance, he quickly got bored of filing spreadsheets and ventured into the world of growth hacking in Montaigne. Finding that most marketing tools were needlessly complex, he helped make LeadMirror- an A2i marketing assistant.