From the early ’20s marketing has seen many aggressive strategies to get the product to their customers and to date very few are capable to make it work.
Those few are now shaping the world for a better tomorrow.
Now let’s question ourselves that why only a few were able to get to the top? What others have missed which led their strategies to fail?
Before we start to answer these questions lets try to analyze some data points gathered from our recent surveys with the market experts.
- 70% of the startups and businesses were not able to connect the bridge between their product and target audience.
- 8 out of 10 startups do not have forecasted business model for sustainable growth
- Higher speculated scaling in businesses without accumulative data needed for market estimation
- Having windows closed for multiple A/B testing insights for better customer acquisition
- 4 out of 10 startups dissolve due to getting exposed to a bigger competition
In recent times there’s has been a higher decline rate in the stock market in various industries like IT, Automotive and raw materials, etc, due to assorted financial chain investments ( life cycle of banks and insurance industry ). This led loans went inadequate to companies and the doors are closed for R&D due to lack of resources. A notable recession can be seen as growing more.
Keeping this in mind lets analyze the current situation of market growth and find solutions for the above questions.
As commented 70% of startups were failing to reach out to their correct target audience due to lack of data-driven marketing strategies and improper financial planning. Many of the startups and businesses build a marketing plan with speculated data and narrowed targeting methods, this approach has a higher fail-ratio because complete marketing efforts being put in targeting specific customers having fewer demographics. This can be counted as major reason why targeting is going wrong.
“Always analyze and list out in-depth demographics of different customer types and target with shorter plans to gather success metrics for a bigger plan of action”
Although the bigger plan of action can be baseless without a forecasted business model. This leads to an improper estimation of the market growth with fewer assets and more liabilities. With this, the probability of having positive growth for investors is very less.” A notable recession,” this aspect of the business model can be crucial for every startup if they want to sustain for a longer run. Figuring out the market estimations for different aspects of marketing to ROI for a particular period of time will help to make informed decisions for growth marketing.
“ Forecasted growth plan with limited liabilities and targeting higher ROI is the optimal plan for startups to establish in the industry quicker ”
Now, the most neglected ideas and the best way to estimate the ROI, A/B testing and competitive analysis. Those businesses that are niche and who have consolidated markets have the common idea of thought for higher conversion rates is vigorous testing with various dynamics of the customer base. This can help to identify what is working/what’s not and to make precise targeting plan of action which can get aimed conversion rates.
Considering the fact that while testing most of the startups are exposed to the bigger players in their industry, which can be bad signs as comparatively bigger players can easily develop the common ideas with their existing infrastructure. Here let’s accept the fact that no marketing plan or strategy can be successful without keeping an eye on your competitors and adapting from them and, expecting the same form competitors is no wonder.
“ Now, this hypothetical situation can be exploited by a simple strategy called “frog in the well”, this idea is famous in the game of chess for strategizing against the opponent for a checkmate.
In the view of a similar situation in marketing never let your competitors know about your bigger picture, let them stay a step ahead. Now play the trump card with the gathered data insights from A/b testing and forecasted business plan for targeted ROI, Say Checkmate! “
However, this again has to be reinvented with different strategies according to the change in marketing requirements and I believe that the data-driven marketing approaches are the best bet for the startups and small businesses to endure the growing competitive world.
About the Author:
- Bhushan can usually be found reading a book, and that book will more likely than not be a psychological thriller. Writing a novel was always on his bucket list, Bhushan loves singing, enjoys riding his scooter around town, and otherwise spends far too much time alone at the computer.