Cosmetic packaging has become more creative and glamorous over the years. Cosmetic brands now invest a lot in their product packaging as it is one of the decisive factors for them to pitch products and create business affinity. Top brands like NARS, Sephora, L’Oreal and many others have made their mark in the industry by being constantly terrific with their product collection and packaging. The newbie cosmetic businesses need to take inspiration from the trendy brands on adding an entrancing appeal to their custom cosmetic boxes. Even if you have the most innovative eye makeup, lip colors, nail polishes, lip balms, and concealers, without attractive product packaging you will fail to stir the interest of shoppers. Even if you have a limited budget, take inspiration from contemporary cosmetic brands to make your packaging simplistic and attention-grabbing. Here are a few examples!
Custom Cosmetic Packaging by L’Oreal
L’Oreal has a diverse cosmetic range from shampoos, conditioners, hair colors to mascaras, eye shadows, face makeup items, skincare cosmetics and much more. The tagline of L’Oreal, “Because you are worth it” can be explicitly seen in their packaging. It is simple yet quite distinctive; it will make you choose L’Oreal over others because you can feel good by using the products. You can add the same simplistic uniqueness to your custom cosmetic packaging boxes. You can smartly use your product and brand’s concept in your packaging to make it stand out.
Cosmetic Boxes by Sephora
Be it the eye shadow pallet, lip colors or any other item, cosmetic packaging of Sephora has a classy appeal to it. This is definitely what makes Sephora a renowned and likable cosmetic brand. The leather pouches for showcasing their eye makeup range and all other kinds of product packaging suggest that Sephora creates an image of a luxury cosmetic brand. If you are catering to that target audience, take inspiration from Sephora. Make your custom cosmetic boxes emblem of your brand’s identity. You can use specially designed lid gift boxes for luxurious cosmetics and for other products a bit simple yet attractive packaging design can be utilized.
Custom Cosmetic Box Packaging by The Balm
The Balm has gained popularity in a short span of time because of its retro packaging theme. There are interesting caricatures and text on all the products of the Balm which intrigues customers to check various lip colors, blushes and foundations. If you are looking for catchy custom cosmetic packaging boxes’ themes, take inspiration from this brand. Movie and era themed packaging can lure buyers into liking your makeup items. Naming your products interestingly is yet another way to create hype for your cosmetic collection.
Custom Cosmetic Boxes by Tart
Tart has very glitzy cosmetic packaging boxes which complement its product range. If you have that age group of customers that are into glittery eye shadows, glossy makeup and bronzers glittery packaging is likely to appeal to them. You can have glittery embossed product names, shimmery backdrop and other details to add funk to your product boxes.
There are a number of other brands that have dazzling packaging designs. Be original and unique with your product packaging template to earn a distinguished brand position. Taking inspiration from successful and trending competitors always helps you with improving your design ideas.