If you do not have a digital advertising strategy for your online business, then you are like a man lost in a jungle. More like a digital jungle
Users on the internet are increasing at an accelerating pace every day and it is expected that at the start of 2021 there would be more than 2 billion people to make online purchases.
That is a huge number and it is also understandable that services and products sold will be from many different businesses and industries. So there would be millions of markets online. But guess what, with the right digital marketing strategy you can tap into your target market out of the million just like that. But for that, you would actually need to come up with an effective strategy to really conquer your target market. Why do you think businesses hire the services of a digital marketing agency for their digital advertisement?
Businesses have witnessed great results when it comes to brand awareness, traffic accumulation, and sales. It all requires the right strategy which is relevant and most fruitful for your business.
You need to find the right advertisement strategy which fits your business and your goals. That is the only way you can get your services and products available to your audience and get them to buy it.
Digital Advertising Campaign Examples
1. PPC (Pay-Per-Click)
PPC is a very beneficial marketing strategy, but it is quite expensive and the campaign usually run for a small and selected period.
So how does it benefits your business? Well, it allows businesses to rank first on certain search queries on Google SERPs making your website visible to millions of potential customers for a few hours. This usually allows you to generate a healthy number of leads which have a high potential of converting. It is just that with every click on your website you would have to pay a certain amount to Google. The amount varies depending on which keyword you are running your campaign on.
Keywords with high volume and competition will always be expensive. But in order to achieve more leads and conversion you have to choose queries which are relevant to your business. Maybe long-tailed keywords with less competition may benefit your business more as you are targeting a certain location.
It all depends on your business structure and what product and services you are offering and to who.
2. Content Marketing
Content marketing is one of the most powerful tools when it comes to digital marketing and advertising. You can judge a digital marketing agency based on how good they are at content marketing.
This is because every digital advertising depends on its content, every strategy will succeed if its content is engaging relevant and informative. SEO, PPC, and social media all require a content strategy to work.
Also, you can use content marketing as another option itself to market your business products and services. Content marketing includes blogging, video content, and infographics where you would substitute keywords with the right density while not affecting the quality of the content. It is all about providing users the right information to attract them to your business
3. Social Media
Do you want to run a social media campaign on Facebook? Or how about on Twitter? Or instagram followers service?
The best platform for your business is the one which is most used by your target audience, it could be Facebook, Twitter or Instagram!
Every platform has its requirements in order for you to run an ad campaign. Some allow for organic options while others (mostly Facebook) allows for only paid options. Decide whatever options reflect your business goals and complements your budget.
Benefits of Digital Advertising
The cost of running online ads and running online campaigns is always less expensive compared to conventional methods of TV ads and billboards. You always get a higher ROI with online campaigns.
Fast and Easy to Plan
They are easy to plan and very fast to implement, with a few clicks you can start your ad campaign and make the payments for your ads. It is not just the planning, but the return is also quicker, allowing users, who are on the internet in millions, to easily avail your services.
Easy to Keep Track
The one thing about digital advertising which has given a great advantage to businesses is that they can be easily tracked. You would have all your campaigns right in front of you and you would know how much each campaign has benefitted you in terms of website traffic, conversion and sales. You will surely keep track of your ROI.
Probably the best thing about digital advertising is that you have total control and power when it comes to running the campaign. You have control over where to run the campaign and who can see your ads. By that your ads will only be visible to your target audience, your investment will not go to waste.