Adoption and popularisation of technologies such as artificial intelligence, machine learning, blockchain etc., are increasing the complexities associated with business processes. Consequently, the needs of an online business are becoming unique and personalised. Availing of custom application development services enables businesses to create customised websites catering to the same.
Custom software offers e-commerce companies certain significant advantages over their off-the-shelf counterparts. A perfect website might be an illusion but custom app development comes pretty close to fulfilling it.
In a custom-designed app, a single client or a group of clients decide the functionality and the processes to be incorporated. The company management must spend a considerable amount of time explaining their needs and requirements to a custom app developer like Neuronimbus and discuss ideas to convert them into reality. While a lot of hard work is involved in building a custom-designed app, the advantages that an online company gains after its launch, make it worth the efforts put in.
The important advantages of using a custom-designed app include:
- Business process optimisation: Each organisation follows a unique business model complete with relevant in-house processes. Adapting a whole business system to suit the requirements of ready-made software is challenging. Using a custom app built to adapt to the current system being followed by the company makes commercial and practical sense. By aligning completely with the organisation’s in-house processes and business model, custom apps ensure greater efficiency and complete process optimisation.
- Automation of repetitive tasks: A readymade application has to rely on manual updation of data. Managing workflows also require a lot of manual intervention thereby compromising the accuracy of the data to some extent. However, a custom-built app is more than just a means to provide a customised user interface or a great customer experience. Along with providing a superlative UI, a custom application also:
- Has the ability to transform idiosyncratic data into the required formats
- Enables smooth data flow between disparate systems
- Manages workflows automatically
By reducing manual intervention to the minimum, these custom-built apps help to enhance system accuracy.
- Cyber threat reduction: Any form of digital disruption, makes software vulnerable to cyber threats. When a custom application development company works on developing the software, it:
- Ensures annihilation of all possible security threats
- Adopts methods that will eliminate the software framework’s susceptibility to malicious attacks
Customisation ensures the incorporation of technically advanced, cybersecurity augmenting app security protocols. The required functionality and features to enable the same are added at every stage of the development of the custom app. Protection of Big Data and customer privacy are prioritised such that the custom app developed offers businesses three-tiered protection. These include:
- Mobile security
- Network security
- End-to-end OS security
- Brand imaging, customer relationship and employee satisfaction: These three avenues see distinct improvement due to the adoption of custom-built software.
- Brand imaging: The utmost importance of good brand imaging cannot be denied in the fierce competition most companies face online. The brand image of a company increases its visibility and enables better customer engagement. The biggest advantage of a custom-built app is that it can be tailored to project the company brand along with offering a beautiful UX. This leads to customer loyalty and enhanced customer retention.
- Customer relations: Today the availability of Big Data helps to extend a company’s reach globally thereby enabling an exponential increase in its customer base. Ready-made software does not have the required scalability to respond to this challenge of an expanding customer base and simultaneous business growth. But the adoption of a custom app enables a company to:
- Respond quickly to customer intent
- Track customer preferences
- Retain customer loyalty
- Make use of social media to monitor feedback
- Monitor digital marketing strategies
- Ensure a smooth customer interface that operates without glitches and pauses
- Employee satisfaction: Drudgery of routine tends to impede employee productivity. A custom-built app enhances business process proficiency through automation leaving employees free to pursue skill-nurturing, intent-fulfilling opportunities. This enhances their contribution to the business as they take on a more inclusive role. The availability of a digitally fulfilling workplace exponentially improves team performance.
However, businesses have to invest time and effort to ensure the above advantages. They have to convey their unique needs to their custom application development services partner and monitor the development of the software to ensure their incorporation.