Examples Of User-Generated Content
Marketing has evolved a lot and people no longer depend on the paid ads of the marketers to make their purchase decision. Instead, they depend upon other users reviews. Thus, user-generated content is the new player in the market.
Nowadays people love to see and get engaged with the user-generated content. Studies have shown that user-generated content gets higher engagement than any other form of content. There are many websites that embed user-generated content in order to engage the audience.
In this article, we are going to what is user-generated content, why user-generated content is important and some examples of user-generated content.
What is User-Generated Content?
User-generated content(UGC) or user-created content(UCC) is the content that is created by the users of the brand over the internet in order to share their reviews or experience with the brand. This is a simple meaning of user-generated content and everyone can understand this.
User-generated content can be any type like texts, photos, videos, reviews, etc. These are only some of the examples of user-generated content. People are free to share their reviews in any form and they are not paid for this by the brands.
Why User-Generated Content Important?
Authenticity is one of the most important things in the online marketing world. People no longer believe marketers. They no longer depend upon the paid ads of the brands in order to make their purchase decision. Instead, they believe in other customers’ word of mouth in order to make their purchase decision.
UGC is totally free. Brands just have to encourage the audience to share the content under a particular hashtag. People are not paid by the brands for doing this. Hence, UGC is one of the best ways in which brands don’t have to empty their pocket in order to generate the content.
3 Unique and Fresh Content
Uniqueness is one of those things that is loved by everyone and UGC will help you to achieve that. People nowadays have mobile access 24*7, so they will actively participate in the UGC content in order to showcase their talent to a larger group of audience. Hence, you will get a lot of quality and unique content by the users.
4 Boost SERP Rankings
Along with the people, the search engine also loves user-generated content as it is unique, fresh and created by the real users. Hence, the search engine gives preference to the website in the rankings that embeds user-generated content along with regular content.
Now, let’s discuss some of the examples of the user-generated content campaign.
Examples Of User-Generated Content
In 2014, Starbucks launched its #WhiteCupContenst. Under this content, the users were asked to draw the white cups. People accepted this contest and start drawing the white cups. Starbucks received more than 4000 drawn cups in just 3 weeks.
The marketing team of Coca-Cola came up with a really cool idea of #ShareACoke campaign. Under this campaign, the users were asked to share a coke with their loved ones and post their photo or video on social media under the hashtag #ShareACoke. The brand then curates the best content and embed it on their official website.
The campaign was launched in different countries according to their culture and background. The campaign was very well accepted by people all over the world. This is one of the best examples of user-generated content.
Apple is the leading mobile brand all over the world. Once Apple users were dissatisfied with the average camera quality of the shots taken in low light. Apple was really quick to spot this mistake. In order to redeem the trust among the users, Apple launched its #ShotOnIphone campaign.
People were asked to share their photos shot in low light. Apple users actively participated in the content and share their photos under the hashtag #ShotOnIphone. Apple then showcases the UGC on their official Youtube channel.
BMW is the leading luxury car brand and its an achievement for the people to have a car to the brand. In order to make the people feel special, the company launch it’s their #BMWRepost campaign.
Under this campaign, people were asked to share their photos with their cars and the brand then repost them on their official socail media platforms giving credit to the owner.