For any business that wants to be successful, the logo is an essential tool. The logo allows easier recognition and plays a crucial role in defining the brand image.
An image worth a thousand words, the logo will let you let your target audience know what you are doing, in the blink of an eye. Its importance is therefore more than capital.
The creation of a logo is a crucial step in the creation of a business, to which special attention should be paid.
Points to consider when creating a logo.
To make a good impression, your logo will need to convey an image that matches who you are, while catching your target at first sight. To do this, several elements must be worked on and highlighted.
What would your logo be without a specific design? Design alone should allow you to quickly identify your area of intervention. The choice of design should be based on the activity of your business, and the type of goods or services you offer. Therefore, the logo should be designed last. Your objectives and positioning must be clear so that they can be clearly reflected in your logo.
Thinking about the color scheme.
A logo is above all a matter of colors. Colors attract attention and mark the customer’s mind, even before the style and message. If your logo lacks color, your branding will fail. Some colors are popular such as yellow, blue or red. But you should know that each color has a certain connotation. It will therefore be necessary, depending on your target customers, to choose a color that corresponds to your offer and the expectations of your prospects.
Your logo should be a compendium of information, but it should be kept simple and explicit. Through your logo, your potential customers should be able to recognize you and put a name on your business. Thus, the logo must contain precise information on the brand, the signature or the nature of the products that you are targeting to your customers. It is possible to associate your slogan with it. It will have to be simple, short, dynamic and easy to remember.
Choose the best fonts for your logo.
The choice of font is central in the logo creation phase. The information you plan to pass on must be sufficiently visible and legible. The font should not clutter or spoil your efforts to make the logo clean.
To do this, avoid over-mixing font types and sizes. Go for simplicity!
How to create a company logo?
To create a logo, several options are possible. You can do it on your own, go through a designer or through an online editor. Choose the most suitable channel based on your profile.
A designer to create your logo.
To successfully create your logo, it is advisable to go through a designer. The latter will put his skills and IT tools at your service. The hardest part is actually finding the right designer, the one who will have the necessary experience and who will understand your request. It can take time… Also plan a significant budget, from 500 $ to 2000 $ for a logo. Finally, it will also be necessary to take into account the delivery time of the first tests.
A logo made by yourself.
You might be tempted to make your logo on your own. After all, who knows your expectations better than you? This option is inexpensive but might take a long time and disappoint you with the end result. Remember that creating a logo requires certain skills, as well as talent. If you are not a graphic designer, we advise you to give up this idea.
Go through a communication agency.
This solution can prove to be effective but costly. The amount of the estimate can quickly climb. Choose this solution if you have a large budget or if you need to think about an overall communication strategy for your company.
The crowdsourcing solution to create your logo.
For a few years now, it has been possible to go through crowdsourcing to create a company logo. This method consists of posting your ad online so that one or more graphic designers respond to it and offer you their custom logo design offers. It’s up to you to choose the proposal that seems most suitable to you.
The crowdsourcing solution has the advantage of giving you great freedom of choice. You will be able to compete and choose the best designer. But beware, some graphic designers can pass themselves off as more competent than they actually are…
Online creative applications.
If you are looking for an easy solution to design your logo at a low cost, go through online design apps. You can create your logo for a few minutes, for a few euros. These programs are a good alternative for busy business leaders looking for a simple solution. Several designs, colors and font styles are available. You will be able to successfully create your logo without being a confirmed graphic designer: you just have to follow the steps.
Creating your logo with Logo Company.
Logo Company is one of the interesting solutions for creating a company logo. Whatever type of logo you want, you can get a result that meets your expectations. Depending on the industry and the name of your company, Logo Company will offer you several formats and types of logos. To be able to create your logo for less than 10 €. The platform is quite self-explanatory and well detailed. Each step of the process is clearly explained.
Finally, you will always have the possibility to modify your creation afterwards.