After the pandemic hit the world, Food and Beverage consumption hit rock bottom. Even today, some products have not regained the sales that they used to achieve in the pre-pandemic time.
Look at this Tableau dashboard which is publicly available on the Tableau website.
The dashboard shows a downward trend in the sales of food and beverage items from March 2020 onwards. However, just by looking at the dashboard, you can discover that the consumption of some food items has started gaining an upward trend. This means that people have started consuming some food items in the same volume as that of the pre-covid levels. Tableau dashboards are interactive. You can click on the line graph that shows an upward trend, and it will show exactly which item is showing an upward trend in sales.
Navigate The Broken Supply Chain Situation With Tableau
The Food and Beverage market has become extremely volatile as the countries have started to resume normal activities. This can be troublesome for manufacturers and retailers as they cannot gauge which product is going to be more popular among the masses. On top of that, the holiday season is around the corner. The retailers and manufacturers can’t afford disruption in the supply of products to the consumers. Tableau can be extremely handy to predict which product is going to be sold more based on not just the historical data but sentiment analysis, survey data and more.
As you are aware, the supply chain has not yet recovered completely. So retailers need to be ready to use backup suppliers if their primary supplier fails to provide the products. However, changing suppliers come with fluctuation at the product cost price. In this case, as well, Tableau can intelligently perform a cost analysis to reveal whether changing the supplier will result in a great price shock or not.
With Tableau, You Can Examine How A Price Increase Impacted Sales
Increasing the product price is unavoidable. With supply chain disruptions and an increase in the prices of raw materials, the food and beverage manufacturers are forced to increase the prices of their products. They need to clearly understand how the increase impacts their revenue.
With Tableau, the F&B businesses can quickly and efficiently examine the performance of the new price by analysing the change in sales and profit. You can do the same thing with spreadsheets but it will take you hours to completely analyse the performance of the new price. With Tableau you can analyse the same data in the meeting room in the middle of a meeting!
The Pandemic Showed That The Frontline Sales Personnel Can Get Stuck If They Can’t Get Necessary Information.
It is the frontline business development executives who keep the wheels of the company moving. However, they often need critical information from their managers and other superiors to perform optimally. So when this communication between managers and salespeople gets disrupted, the business development itself gets disrupted.
Tableau dashboards can empower salespeople by presenting visualised data to everybody in the organisation. Powered by this data, the sales personnel can make better decisions independently. So, for example, an agent of a beverage company can look at the Tableau dashboard created by the company and examine what the best selling beverages are there in the stores of the retailers that the agency oversees.
Big data is powerful. There is no doubt about that. However, even to this date, 60 to 73 per cent of enterprise data remain unused. It’s the norm. This is an exciting opportunity for forward-thinking F&B companies. Tableau can empower organisations to analyse the huge amount of data that they generate. A company that can analyse big data to find out hidden insights will be able to make better decisions. These companies will always be one step ahead of their competitors. Uneecops is your leading Tableau partner rendering exact business solutions you want from this robust and self-service BI platform.