The Christmas season is the busiest in the year. This season is filled with everyone rushing to purchase gifts and clothing that will make them look their best. Everyone usually has a party to attend, a vacation to go to, or hosting friends and family. All these occasions require looking their best in clothing matching the occasion. This is a wonderful opportunity for a clothing boutique owner to generate more sales. Here are tricks to help you grow your sales this festive season.
Decorate your store
The first thing that will show customers and potential customers that you are in the festive mood is the decoration in your store. Ensure to include Christmas-themed decoration in your store filled with a Christmas tree and lighting. Ensure that the decoration is visible by passersby and included on your entrance as well. You can do this yourself or call a professional decorator to help you.
Offer special discounts
People usually spend a lot during the festive season on things including gifts and clothing. Therefore, offer special discounts to attract customers to your store. Those willing to save an extra buck will not hesitate to rush to get those discounted items before they get finished. These discounts are a wonderful way to get rid of old stock. This will help you dispose of those clothes people have always ignored throughout the year. It will allow you to restock only those that sell faster to improve the rate of stock turn over.
Have enough stock
One of the best ways to generate more sales in your clothing store this Christmas season is to have clothing that people like in plenty. Fortunately, you can purchase these easily from one of the best wholesale boutique clothing distributors online. Ensure to find a distributor with a range of trendy outfits for all sizes and in various designs from quality brands. This will ensure that you have enough stock when people begin flocking your store for their Christmas shopping.
Shopping clothing online will save you a lot of time and money. You will have access to a range of clothing at the touch of a mouse. This saves a lot of time you would have used to check out various brick and mortar stores. Additionally, online distributors sell at wholesale prices to allow getting more stock for less and benefiting from free delivery.
With an expected increase in the number of customers, you need to increase your marketing budget. This will increase the number of customers flocking your store exponentially. If you have been using one advertising channel, consider using others. Perhaps you have been relying on word of mouth to spread buzz about your clothing boutique.
It is high time you considered other channels like sponsored ads on Facebook. Tweak your business page and include high-quality images of your stock for the festive season. Additionally, you can also have some flyers printed for giving out to people in busy areas like the shopping mall. Enhancing your promotional program and budget will significantly pay off with more sales.
Some people might not have the time to come physically to your store. Therefore, offering a delivery service is a great way to generate more sales. You can offer free delivery for customers who purchase more than one item. This will allow selling to people regardless of distance. People love the convenience and today people spend more time on social media. There is potential to sale clothing to people who checked out your social media pages.
Offer extended shopping hours
People are usually very busy during the festive season. There are various things to accomplish in a short period. So, there is a chance of some shoppers failing to access your store if you stick to the usual hours of operation. Extend your closing time by a few hours to accommodate late shoppers on their way home. Additionally, extend your working days as well by working some hours during the weekend. This allows tapping into customers likely to only get free time during the weekend to do their Christmas shopping.
Get more staff
Regardless of the size of your store, the festive season is bound to be hectic. Prepare for a large number of customers likely to flock your stock. This can get overwhelming if you don’t have extra pairs of hands. Consider hiring some temporary staff or a relative or friend to help you out during this busy period. For a large store, consider hiring professional ushers to give customers a grand entrance to your store.
Christmas only happens once in a year and is filled with immense shopping. You have to make your store ready to get your share of the huge expenditures of shoppers. Make your store ready by stocking enough clothing and decorating your store to make it more appealing to Christmas shoppers.