See the word combinations below
- Book + Worm
Similarly we have for the ones below.
- Chair + Man
- Dragon + Fly
Book, Worm, Chair, Man, Dragon and Fly are all different words with distinct meanings. But when combined, these words convey something different altogether.
This distinction in meaning is apparent to you and me. Search Engines however struggled to keep up with it for quite a while. It was only after Google’s Knowledge graph that the intent behind a keyword took precedence over keyword stuffing and needless backlinks. The key departure in the ranking methodology was to interpret the keywords and search keywords as things, not strings.
Subsequent hummingbird and rankbrain updates ensured that the pages matching the context and intent of a search query outperform the ones based on keyword proximity.
Thus an understanding of Semantic SEO and an effort towards generating content that genuinely goes on to a search query is the only way forward.
Another thing that has expanded the extent of Semantic SEO is the emergence of voice based search queries.
Granted, the user base and the market for voice inputs is its initial strides, the thing with voice search is that it requires immediate results. As such, the main criteria for ranking responses is the way in which a page showcases the results to match user intent.
Now, how does Google decipher the intent?
The answer is- user data. We are all aware that software firms have been receiving quite a flank for treading on treacherous grounds on account of personal data security. Google, to its share, takes into account historical search data, user location, search trends associated with a keyword, and spelling data to arrive at a page rank based on Semantic COnclusion.
Still doubtful. DO this. Search Law of Exchange on google. Now. The top results will have something to do with old age alchemy and some weird metaphysics.
Open another tab. Look for the popular anime series FUll Metal Alchemist. Search around this anime for seven-eight times. Close your browser.
Return back after a while and search again for Law of Exchange. This time your top results will feature mentions from that anime.
Apart from being a world-renowned hunter, Animesh was the first to- deep dive into the Mariana Trench, scale Olympus Mons, craft Leadmirror- the most capable marketing application and eradicate senescence. There are speculations about his birth year but historical records do mention him mentoring Cyrus, Diogenes, Ashoka, Ogedei, and Suleiman among others. Of course, the preceding lines have little to do with reality…Just a few things he fancies now and then.