Knowledge management strategy – an integral part of Content marketing
Content marketing is an important part of your online presence to drive target audience as well as to establish your brand in the market. If you are a startup, it is imperative to work on your brand image. Big companies like Coke, Pepsico often sponsor popular gaming events to create brand awareness.
Some companies also initiate community activities to build consistent and promising customer base.
SEO experts often notice long informative contents in the top ten search results compared to short summary-style content. These posts also consist of outbound links to highly acclaimed research base sites that give more authenticity and prove your expertise in your concerned field. Just like any corporate strategy, content strategy is vital for any company.
If it is for a digital marketing strategy, the first task is to select avenues to create and share awareness about the product or service. You need to select your target audience, for example, if it is a baby food, your target audience is young parents and nurseries. You can start with creating knowledge, sharing how the USPs of the product provide solutions to specific issues.
Such content makes the audience feel special and lure them to spend a couple of minutes of their lives reading the post. Be specific about their troubles – i.e. suppose you’re marketing your blog based on careers, start with a pain point like “Do you feel like you’re not satisfied with your current job?” followed by a detailed outlook on what factors could make a job position seem insufferable.
Then, move on to the next point – i.e.– followed by the possible effects your products and services would bring upon if the audience chooses to travel down that path. Then, introduce them to your market with “Well, worry no more as we bring all the solutions to your door” which in turn describes how they will benefit from your service – focusing on the things you’re offering which none of your competitors are.
Do not impose on focusing on your products right away, as creating product-specific contents are only highly effective for brands that have already established a prominent dominance over their competitors in the market – follow a more detail-specific, subtle line of marketing, keeping in mind that the more helpful and resourceful you’ll seem, the more reliability you’ll be likely to gain – which will, in turn, convert into more revenue for your company in the long run ahead.
There are a few specific things to be kept in mind while creating a revenue-generating content, and no matter how old or how new you might be in the world of marketing, You have to see that the target audience is being delivered with the content of optimum quality that will deliver to THEIR purpose with maximum effectiveness (Not your purpose – they have to see why your service is worth spending their money and time on), and it helps if it’s followed by infographics or videos describing how to use it or the results of its application; you have to make sure to follow up to the contents that have already been posted, reposting them in other platforms or designing new contents out of the old material to capitalize them to their maximum potential. And then comes the monetizing point i.e. content optimization. This segment includes SEO, CTA, PPC and other revenue-based parts that’ll help you earn money even if the customer decides not to buy your product (which they won’t, in maximum case) – but that’s where the magic lies.