Your company logo is a vital piece of the corporate image. It is the hallmark by which your potential customers will identify your brand on all occasions. Logo is also considered as a reference image of your company. Something with which clients can identify a brand in different contexts and allow to differentiate from the competition. It is an image in which a corporation try to “hook up” the characteristics that define them as a company, which helps them build their identity and that sends a message to the world about what they do and how they do it.

The logo design is one of the most important aspects to be taken into account by any brand or company today. Logo is the first thing you see of a company when you go down the street or browsing a web page for the first time. A good logo makes a big difference, but this is no accident. There is a hard work of individual professionals or  logo design Australia companies who have studied to the millimeters of all the characteristics that a good logo must have to fulfill its objective.

Many times we do not understand the importance of the logo design. Since it is considered as an essential part by which you can attract clients to your brand.

Characteristics of a good logo

• A good logo should be simple and not have superficial decorative elements that are not essential to convey our message as a brand.
• It must be original, easily remembered and identifiable. The idea is to differentiate yourself from the rest so that our brand stands out from the others.
• You must capture the essence of the brand, so when designing it, it is important to know both the brand and the target audience of it.
• A good logo must be attractive to the target audience. It is not the same to design for a child target audience than for a target audience made up of middle-aged men.
• It must be reproducible at any size. So that we can use it on our business cards, to label a truck or to make our local sign. If your logo is not vectored, you will have problems such as to use it on a large surface, etc.
• Be adaptable to different formats: It should look good in all types of sizes, for example on a mobile screen. It should also work if we use it as a watermark, with or without background, in negative or in black and white.
• It is important to make sure that your logo is in all the elements of your company: the sign of the premises, the letterhead of an invoice and the signature of an e-mail.
• It must be everlasting: Although the ideal thought is to have a logo that survives as time goes by, small tweaks and transformations are good ways to keep up and project a dynamic image. Changing the logo when our customers already identify us with an image is a mistake.

What do you have to avoid?

• Falling into fashions or trends, it will be like putting an expiration date on your logo.
• Logo buying from image banks, there will be thousands of companies with the same logo.
• Use an unprofessional style, too lavish or difficult to read.
• Design the logo as you like instead of what your customers like.
• Choose a rich logo full of details.
• Choose a logo that only works well in color.
• Copy to your competitive brand.

So, it’s better to have a glowing and an attractive logo for your brand or business, doing that will surely enhance your audience. There are a few companies of logo design Australia that can create you some amazing high quality samples. You just have to pick a suitable one or ask them to design a new one of your choice.