Search engine optimization is the backbone of most online promotions today. And, you can hire the services of a web design Dubai company that also does SEO and branding. On-page and off-page SEO are just a few aspects of website optimization in place today to help improve both traffic and rankings on search engines. Successful SEO strategies need to include the right set of keywords. Do you really understand what your target audience is searching for or the words they use for their searches?
If not, you need to get the professional help of a web design Dubai company. Understanding your industry keywords is important in determining your online success by receiving quality traffic to your website, which is why we give you the following tips for assistance.
How Keywords Play a Key Role?
As indicated earlier, keywords are the phrases and words keyed in by search engine users when looking for certain information, goods or services online. Many aspects are considered when ranking a website but at least keywords help the search engine comprehend what the website is really about. Keywords help search engines to display your site on SERPs since search engine users will be getting the correct information they need. Short-tailed keywords are those made of one or even two words but not more while long-tail keywords are those composed of up to 10 words or more. The difference between the two is well laid down below.
Ever Heard of Keyword Research Tools?
If your answer to this question is ‘yes’ then you can move on to other SEO strategies. Keyword research tools are online resources aimed at helping you get the best possible combination of keywords to use for your business. Finding keywords for your business or industry should never be guesswork in the first place. Using research tools provides you with accurate keywords that directly relate to the content on your website. Find the best keyword research tools online today to improve on your keyword choice and application. The most common tool used by most website owners is Google Keyword planner and has been very efficient in helping them rank for their unique keywords.
Focus on Finding Long-Tailed Keywords
You must now understand the difference between short-tail and long-tail keywords as explained above. An example of short-tail keywords is ‘sneakers’ while long-tail keywords maybe ‘sports sneakers for summer.’
Short tail keywords may have a lot of competition and can lead to poor rankings on SERPs. Long-tail keywords, on the other hand, have less competition and improve your chance for visibility on SERPs once the search involving your keyword combination is made. Conversion is also easier when it comes to people who searched for your exact long keywords online.
Remember keywords research and implementing them on your website is just one of the many strategies to use to improve your visibility online. To get more out of these SEO techniques, hire the best web design and branding company to help your website get better visibility and do your optimization the right way. Know that optimizing your pages needs to be a continuous process that gets updated from time to time.
Also, here are some more tips to build and optimize your website:
Use a Professional One Page Website
The one-page website has turned out to be a very useful and efficient alternative to the traditional classical websites lately as a lot of businesses and personalities have subscribed to the latest web design services. The business website you intend to build can be easily done with a one-page website.
This makes it easier, cheaper and less technical. One-page websites provide a lot of flexible features which means you can deal with. There are usually cool templates provided by one-page website service providers.
Select Suitable Pictures and Videos
As the saying goes, a picture is worth more than thousands of words. Gather as many pictures of your business or industry as you can lay your hands on and organize these images to suit several themes.
The themes should signify the various aspects of your business. Create unique galleries where these pictures can be creatively presented. The images could be of your employees, products, services, or even past or current customers who are happy doing business with you.
Following the same process, create themes and galleries where videos of your business or industry can be shared. This will not be done directly on the site though, the video can be uploaded on YouTube and linked to the site where it can be played directly. You can also upload educational materials related to your business and industry.
In the end, hire a web design and branding company that has an interest in your industry and have done similar work for their past clients. Ensure they understand your requirements and come up with a realistic plan to implement them to better build and promote your website.