Business analytics is the glue that binds your enterprise data with your strategy management. In the COVID-19 era, stronger your business analytics expertise, greater would be your positioning in the marketplace. Despite knowing the importance of business analytics in today’s world, only 7 percent of the small and medium sized businesses are truly invested in software and automation tools that make this easier. According to leading market research firms, companies are hardly doing enough to nurture and promote professionals with business analytics certification.
In this article, I have pointed out the real life challenges by evaluating myths versus facts that you will come across once you train and pursue with business analytics certification.
- Myth : > Companies that have trained their business analysts have a faster and agile Go Market strategy
Fact: It’s a 50-50. Yes, it’s true that companies that have invested in hiring and training of their Marketing and Sales peoples in business intelligence have a better understanding of the products and services line they can deliver and improve with time. However, non-product focused companies tend to miss out on the bigger picture if they don’t invest in customer experience and digital transformation in their GTM strategies.
- Myth: > Companies with large sized BI / BA teams are better equipped at predicting the future outcomes of their decisions and actions.
Fact: It is not the size of the business analytics teams that matter in decision-ing the future outcomes. Rather, it’s the quality of data and team members that determine the outcome of such activities. In the IT scenario, nearly 1/4th of the global corporations have hired at least 2 experts with top business analytics certification, and are trained in AI and Automation platforms. This proves that companies are not looking to just grow their BI teams but also aiming to hire AI-trained professions with certification in business analytics from top colleges.
- Myth : > Trained business analysts are better equipped at digital transformation workflows.
Fact: This myth is actually true, especially among the trained BA professionals who have experience in Big Data management and data science ops. Digital transformation workflows have gone hyper personalized with the growth of new concepts in Low Code computing, HPC, Edge and Unified communications. As we see further development of 5G / G and IoT/ Connected devices economy, the role of business analysts in high tech companies would be so strongly bounded to a company’s growth that you can’t separate success from digital transformation workflow efficiencies.
- Myth : > You get to work in companies that are innovative; you play a big role in saving costs.
Fact: This is the biggest myth that surrounds business analytics roles and functions. Companies hire BI professionals hoping you will solve complex problems, and prove to be a cost saving resource. In reality, BA professionals turn laggards into leaders in analytics who invest in more advanced platforms. So, an automatic rise in operational costs.