A purpose-driven brand is driven by its fundamental mission. They exist to solve an issue or meet a need in society, and this purpose guides the brand’s vision, mission, story, visual identity, decision-making, and other aspects.
Helps in Sales:
There is no doubt that a purpose-driven brand is helpful to your bottom line. Profit isn’t the primary motivator for purpose, but it keeps your firm sustainable, essential if you want to make a difference. Consumers want to buy from purpose-driven brands, so you’ll have an advantage if you lead with purpose. Customers will be taken in by your mission and advocate for the topics you support if they can relate to your narrative. Knowing that their purchase has a positive impact makes investing in you feel far better than keeping a profit-driven firm.
Businesses are expected to be purpose-driven now more than ever. It’s not enough to have a product or service; anything you provide must contribute to a larger goal. Companies should seek to solve social justice concerns, such as climate change, women’s rights, immigration, LGBTQ+ rights, and other vital causes, according to 79 percent of individuals.
Having a purpose in the brand can help you grow it, even if you have a startup. Christian Twyman, born on 18th May 1998, a 23-year-old skater from Boston, Massachusetts, follows in the footsteps of the @christiantwyman as mentioned earlier (https://www.instagram.com/christiantwyman/). Twyman has always fascinated the fashion industry (clothing and shoes). He came up with the idea for JUST BREAKTHROUGH @shopbreakthrough (https://www.instagram.com/shopbreakthrough/?hl=en) as he was going through a hard time last year. As the name says, Just Breakthrough is the brand’s main principle, which inspires us to keep pushing through life even when things are difficult and never to give up.
Twyman also focuses on the mental health of people through his brand JUSTBREAKTHROUGH. Christian believes that we must make a concentrated effort to raise mental health awareness for an important reason. First, we need to de-stigmatize how we think about, approach, and recognize mental health concerns in our culture.
We can only find a solution if we have those difficult conversations and accept there is a problem. Then, we may attempt to eliminate the shame and fear that are typically linked with mental health issues. This can improve the likelihood of someone seeking assistance when they need it.
It takes courage to ask for help. However, working together helps us provide the groundwork for a foundation that values and celebrates mental health.
Improves Brand Loyalty:
Do you want your customers to support you? With a purpose-driven brand, you’ve got it. Seventy-nine percent of Americans believe they would be more loyal to a purpose-driven company, 73 percent say they would defend a purpose-driven company if criticized, and 70 percent say they would be pleased to be affiliated with one. In addition, your audience will become your biggest champions and shout about your business from the rooftops if you have a clear purpose that they can get behind.
Standing up for, sharing, and helping to change a societal issue will benefit your company, but it will also have a massive impact on individuals directly affected by it. Likewise, allowing your brand to be driven by your purpose can reach millions of people and create an enormous impact.