The definition of the Google SERP is as simple as making a query in this search engine. The results pages, which usually show 10, are the SERPs. In the past they only showed natural results in text format or sponsored content, but currently their potential is much greater. And it is that Google, in its eagerness to appear increasingly human and realistic, not only improves its positioning algorithm. It also wants to put himself in the shoes of the user who finds, at a glance, the information he needs. That’s why it improves and adds boxes of content on its first page of search results. And all without skipping its two basic positioning axes: SEO and SEM.
The general SEO strategy to capture Featured Snippets is the same as to obtain high rankings in organic results, so the old but good SEO on and off page is the way to go although with some nuances. When designing a featured snippet, you will need to give direct answers to related questions. Create frequently asked questions or try to incorporate questions into your titles. For keyword research you can use the SEMrush Keyword Magic Tool with which you can order key phrases with questions.
Google ads and SEO
Sponsored content, also known as Google Ads, is the first result that appears in the SERP. It has a format similar to organic text results. Only that the word advertisement appears in a small box. Another SERP payment format is shopping, a small module that appears when you search for a product like “Iphone X”.
The other functions of the Google SERP depend entirely on the SEO positioning of your website. Beyond the text results that we all already know, there is a whole underworld of ways to appear in the SERP. Quality content, yes, but with some specifications for each type of functionality.
Simple and visual formats
One of the most useful for finding quick information is the direct response boxes. Collect brief information from the public domain. He usually answers a question like “who is the president of Spain?” This type of functionality cannot be controlled, as publicly available information is used, such as on Wikipedia or other online encyclopedias.
Rich snippets show additional context information between the link and the Meta description. It usually appears in Assignment Writing Australia product searches and, to optimize it, it is required to label the products with a Google alert scheme.
Google SERP Rich snippet
To optimize your content and make it appear in this format you must write your content in such a way that it resembles what will appear next. That is, if you want it to appear when searching for “birth rate in Spain” you must have it within your website in the form of a table, or, if you want it to be a numbered list, list the content.
Another format similar to the previous one is the knowledge panels or knowledge chart. It usually appears to the right of the organic results, and offers information, images or links from different sources. It is shown when looking for well-known personalities, companies or places of interest. To optimize your knowledge graph, it is best to complete the Google My Business information and your Wikipedia page.
Information of and for the user
A very important point to know what the user is thinking and looking for are related questions or “People also search” that is usually mixed between organic results. For example, when searching for “Brexit”, questions such as “when will Brexit become effective” or “what does Brexit mean in England” appear? Understand that related questions are featured fragments, and you should treat your content in the same way.
The user also leaves opinions on Google and comments on Twitter that may appear in the SERP. There is no way to control this module, but you do have to try to have your social media feedback always analyzed. A good social media strategy is necessary so that our followers are satisfied and leave positive reviews.
Beyond the text
When looking for information, visual content may appear in the first position. They are displayed if Google detects that the query (for example, “ACCIONA logo” or “how to download Microsoft Word”) is best resolved as an image or video. To optimize this functionality, name your videos and images with the most relevant Buy Assignment Online keywords, but at the same time readable. They must also have an optimized size.
Another utility, especially in terms of current affairs, is the box of outstanding news. Your content should always be useful and respond to the most immediate news. On the other hand, the local package shows results of address search, but it is completed with other data such as the note of the site granted by the reviews, the price level. Again, Google My Business is the best way to position your business here.
Finally, but of the most important, there are the links of the site. Just look for “Amazon” or “Apple” to see that, apart from the main domain, a list of sub-domains appears. The factors that make your brand have more than one link depend on the type of query, your site traffic and the implementation of Search Action anchor markup.