What do you think is more complicated to create- a complex design or a minimalist pattern? Well, if you are thinking to go with a complex one then this blog is perfect to teach you a thing or two.
Steve Jobs has rightly said that” Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”
You roll up your sleeves and dive into the deep complication to engage your audience yet you face little to no progress. Ever wonder why? Because you create clusters and puzzles your audience. You intrigue them with curiosity and give them no answer to sooth down.
Likewise, there are a number of hurdles they encounter to grasp the meaning of your design and they find no proper direction to discover the hidden glory. What’s hidden remains hidden and get forgotten real quick.
While on the other hand, minimalist graphic design is the best thing that can get you close to the real meaning. You can wipe off the complications and make it easier for your target audience to understand the purpose of your design.
Here are some of the ways through which you can understand what a complicated graphic design does to the target viewers and why it cannot produce fruitful outcomes.
No matter who is making the design whether the best children’s book illustrators or an experienced graphic designer, the complex design is always suffocating. It may look tempting for engaging but in reality its more like a trap. It restricts your approach and keeps you puzzled for longer. A complex design is more like walking inside a room full of people. Your brain begins to work at top speed to identify any familiar face. You skim everybody and strive to find one single face you know. So, such a design put you in an awkward position.
Have you ever noticed why you can easily remember logos like that of McDonald’s, or Nike’s? Because they look simple. Similarly, religious signs like the moon or star in different religions are easy to remember. They stick in your memory and stays there for years. You do not have to spend time in unlocking the capabilities of the design instead of it simply slip into your memory and contributes to staying there creating its impact. Therefore, it is recommended to avoid using complicated graphic designs just to boost off your capabilities.
As you know that a complex design has nothing to engage a viewer, so automatically it is less persuasive. In a simple or a minimalist design, each feature and aspect is clearly present. The message is evident and the graphic is appealing. It entices the viewer who feels encouraged to spend more time on the design. In return for an extended time spend viewing the design it becomes easier for the viewers to reach a decision. Thus, a minimalist design is persuasive and it can enhance your conversion rates as well.
Tips To Make an Impactful Neo-Minimalist Design
To make a neo-minimalist design, you have to create a rough sketch about the purpose and aims that you want to achieve and fulfil with that design. Once you have the clear idea in mind, you have to pick selective features and aspects to complete your design idea. You have to go for the right elements and design patterns that can enhance the outlook of your design. By doing so, you can engage the target audience and deliver the right message as easily as you can.
Among the main elements, a powerful image of a logo can help you garner attention in a blink. You can take a pattern that can give an idea about the industry or niche instantly. Moreover, you must use your fonts very carefully along with incorporating an engaging color tone. Both of these elements can create a huge impact on the viewer. So, make sure to blend the right shade with a proper intensity to captivate the target audience for generating maximum outcomes. Just stay simple and observe how vast your outcome will be.