As time is bound to change, so are the trends. When there is a change in a trend, the strategies to accomplish the best out of it along with it also changes. This year in 2020 there are several changes in trends in the world of PPC, right from paid search to paid social, to remarketing. The biggest trend of PPC in 2020 is automation followed by AI and machine learning.
Advertisers this year are more inclined towards the bottom-line results. eCommerce PPC management is very important in a company to get everything in alignment. It is very important to understand how to fit PPC into overall business growth especially focusing on the strategies. Therefore, let’s discuss the top PPC strategies in context to eCommerce website:
1. Audience targeting:
Just delivering messages to audiences and practising basic marketing techniques isn’t going to help. In context to the audience targeting the top strategy which should be implemented this year is to “Greet your customer.” Making your customers feel valued gives rise in creation of brand loyalty. Sending your customer a handwritten or printed note with a greeting message to them and a good packaging of the product is really going to drive them towards your company.
You can also provide a referral card along with the package which the customer can offer it to their friends and family. This way you’ll build a good network and will retain old customers. In addition to the same, providing coupons like discount coupons, buy 1 get 1, providing future purchases etc.
2. Set your targets beyond Google and Facebook:
Did you know nearly 60% of the world population is already on the internet. Worldwide around 3.80 billion people use social media, which is not just Facebook and google. Gone are the days when there were only limited number of social media platform, nowadays along with Google and Facebook other famous social media platforms like Instagram, Snapchat, Pinterest, YouTube, Twitter and LinkedIn are as popular as the top two social media platforms Take you business on these platforms and with the help of your marketing skills you can change the reach of your online business within no time.
3. Using a good shopping cart:
Have you heard of Woo-commerce, Shopify and big commerce? If you haven’t, here’s a brief description; a shopping cart is a software program in an online sales system which allows the purchasing of a product or service.it is very important to be in these carts.
Why these carts? Because these are really good for design, SEO and Paid search too. These will for sure help you to make things better for your company.
4. Dynamic targeting campaigns:
You need to admit that you may have wished if you could run multiple campaigns on the same website, precisely the wish is granted! Introducing the dynamic campaign feature which is known as an advanced feature for multiple campaigns. Utilizing this campaign you can run multiple campaigns on the same website.
The dynamic ad automatically organizes your websites based on the product and services of your website in the form of groups. This will further generate an automatic action, for example if a visitor came to your website and did nothing and went back to using social media, while they are going through their feed of that social media platform, ads of your brand will be shown amidst the feed. If you’re thinking of hiring an eCommerce PPC agency for enhancing multiple campaigns don’t hesitate.
5. Optimise your product pages:
To optimise your product pages you will be required to devote a sincere duration of time on the same. Optimising will help in SEO and don’t forget to add keywords in the title tag. It is important to search the keywords relevant to your products and also add them in your description. Description plays an important role, write an attractive and relevant unique product description of your products in your pages. You can also hire an eCommerce PPC agency to get things done professionally. They have a proper team for eCommerce PPC management.
To conclude, in 2020 and coming years the competition is going to grow at a very fast pace. The best thing you can do is to come up with great strategies while always trying to stand out amongst all other competitors. Always remember marketing and the entire company is based on the customers, if customers are happy with your service they’ll help it grow like nothing else can. Keep impressing your customers and you’ll be impressed with your company’s progress in no time!