Some people believe that designing a logo is very simple: draw a circle, write the name of the company inside, and that is it. If you want to do quality work with a practical design, there are many more elements to consider.
What is a logo?
A logo is a symbol designed by images or letters to classify a company, brand, business or institution.
The most important thing about a logo is that it be:
- READABLE regardless of the size to which we use it.
- RESPONSIVE, that we can adapt it to different scales and formats without losing its essence (principally with the importance that social networks and adaptive websites have taken).
- REPRODUCIBLE in any material.
- That generates VISUAL IMPACT so that it attracts our attention with the naked eye and is easily remembered.
- ONE AND UNIQUE, differentiating itself within the competition and with an enduring design over time.
Now let’s see the different concepts related to the world of logo design are classified:
- EXCLUSIVE typographic design.
- A brand represented only by an ICON since it is so well known that it does not need more.
- A fusion of ICON and TEXT.
- CORPORATE LOGO in which customers and users perceive the brand. For example, Tiffany’s = luxury.
- CORPORATE IDENTITY is the physical representation of the brand image (stationery, signage, outdoor advertising …).
- BRAND or BRANDING is the complete set of everything that is linked, directly or indirectly, to the symbol, influencing the value of the brand itself. It consists of naming, corporate identity, positioning, brand loyalty and brand architecture.
Thousands of logos all across the globe are designed every day. How can a professional graphic designer stand out from the crowd and produce quality logos? Read the following ten tips.
1. Use a double visual sense
Some of the best logos use a double visual sense to show in this way two capital concepts for the brand, making it highly recognizable. The logo designs that use this technique give a sharp and easy-to-remember image as they offer the public this little game of ingenuity when interpreting them.
2.Think color is vitally important
One of the most significant features is the use of a color palette. This is not a superficial decision: each color carries a series of meanings that communicate specific ideas. Always take into account what the logo will be used for and if different versions will be needed depending on these uses.
3. Avoid cliché
Every few years or so, trends appear in the logo design that extends like a plague giving rise to very similar logos and lacking originality and intention. It is essential to keep up to date with design trends, but you cannot forget that design is design as soon as it works.
4. Use custom fonts
Too often we see logo designs that use standard fonts that bring nothing new. A good designer should try a little harder. Ideally, you would use a vectorized type, the result of your creativity. Make it a unique model that others want to find, without success, in source listings.
5. Create a brand image
Perhaps it is the most crucial point: branding. A logo must represent. It must advocate being recognizable and add value to the brand. Therefore, you must run away from clichés and bet on something unique. Create a reference image that differs from the rest.
Simple but powerful logos infuse the business world and always turn out to be the icons that best stand the test of time. Try to go further and turn basic and boring images into unmistakable brands.
7.Consider the proportion and symmetry
Some people can get carried away by debates about it, but you just have to stop to observe the images that work.
8. Consider the form
Just as there is color psychology that determines which one may be more appropriate in a logo, the shape and the outline is not chosen randomly. A design based on circles, triangles or other forms can generate different emotions identifiable with deep knowledge.
9. Create a style guide
Style guides determine the parameters of a logo when it is used and usually include color options, size restrictions, positioning, fonts, and how the logo should work in different contexts.
10. Keep the sketches
Keeping those first ideas or drawings can help you articulate a discourse about the design process. Please do not throw them away, and they can be valuable in the future. If the logo does not work for the client, you will have resources to modify it from a previous point or in a similar creative line. Every little detail counts and is valuable.
Are you looking for an attractive and elaborate identity to distinguish a company? Can you differentiate a business or a company by its growth, profitability and permanence to the market? Contact PVC Wales for your logo design project. A right brand image can make you gain the trust of a new customer.
At PVC Wales, shaping the philosophy and values of your company is our job. Get your logo package in just a few clicks.