Text and voice instant messaging applications like WhatsApp have gained a definite place in people’s routine, transforming all sorts of relationships, including business.Not for nothing, this marketing channel has become part of the communication strategy of several companies, especially small, since it does not require significant investments.
However, you need to be aware of good marketing practices via WhatsApp to make it beautiful with your consumers.
AFTER ALL, WHAT IS WHATSAPP BUSINESS?
Aimed at the small business owner , WhatsApp Business is an application that “ facilitates customer interaction by providing tools to automate, sort, and respond quickly to messages .”
Thus, Corporate WhatsApp comes as an incentive for these small businesses to adopt more agile means of communication with their customers, who prefer the practicality of this channel over the telephone.
Ok, by then I get it. But why should I know what WhatsApp Business is?
To answer that question, let’s look at the numbers: WhatsApp, which was created in 2009 and purchased by Facebook in 2014 for $ 22 billion, currently has more than 1.5 billion active users per month.From all these users, about 60 billion messages per day are sent in the app.
And that’s where your business should come in!Because the app is a great communication enabler, you can exchange that idea with your leads, who are best known as potential consumers of your products or services.
Well, now that you know all about WhatsApp Business , let’s go to the next topic? There we will talk about how WhatsApp Business works .
LEARN ABOUT WHATSAPP BUSINESS FEATURES
Once you know what WhatsApp Business is , the great time has come to learn the features of WhatsApp Business.Here are four key resources for a successful strategy that will get you out of smallness and into greatness quickly. They are:
1. BUSINESS PROFILE
WhatsApp Business itself classifies the business profile as a feature capable of ” displaying important information such as a business address, email and website .”
Because such functionality is not available in WhatsApp Messenger , choosing the enterprise version of the app helps you improve your lead segmentation and gives your business a more corporate look.Thus, the user who receives the message will soon realize that they are speaking with a business profile, as WhatsApp Business verifies that the account is linked to a brand, showing a green icon with the following words:
“You are talking to a business account. Tap for more information. ”
Therefore, fill in your details carefully to show your leads that you know how to use commercial WhatsApp and enhance the credibility of your business.
The messages you send through WhatsApp Business arrive as fast as those from “normal” WhatsApp.Plus, you can use the app from a desktop on WhatsApp Web, making communication even easier.Other than that, one of the biggest benefits of this feature is that it leaves an automatic message, which lets you say that you can’t talk right now.
Just set the time and you’re done.
3. USING TAGS
Did you find that communication only gets easier? So you thought wrong.The WhatsApp Business also allows the use of tags, which means that you can sort the conversations you’ve had.Doing this makes it easier to market via WhatsApp, as you can categorize your users – “new customer”, “debt payer” etc. – and create labels – “scheduled”.
This way, you don’t confuse the conversations and can make a more personalized service.
Finally, the metrics, which are so important within digital marketing for measuring results and strategic planning of your future actions.With WhatsApp Business you are able to monitor messages that have been viewed, Energy Orbiting Manifestation Magic delivered and sent.Once you know all this, you should probably be wondering: How do I market via WhatsApp in the end?
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