Why Importance of Technical SEO Is Increased Then Ever?
Technical SEO is exceptionally important for the growth of any business. However, technical SEO holds an anomalous position when it comes to improving the performance of an e-commerce business. An e-commerce businessneeds help from technical SEO more than any other business.
Thanks to the exponential growth of platforms such as BigCommerce, the business community is seeing a rise in BigCommerce SEO Expert services providers and for good reason. This is because an expert will help you devise a good SEO strategy that will make sure your website has a great on-page SEO while also taking care of the technical side of SEO. Yes, there is a technical side to SEO that is often neglected by pseudo-experts.
Here is everything you need to know about technical SEO and why is it important for your business.
Why Should You Stress On Technical SEO?
Although most of the search engines are getting better at indexing new pages or websites, crawling frequently and understanding the information available, it still isn’t intelligent enough to recognize your website for what it. This is an incredibly big issue for an e-commerce business. If you don’t understand technical SEO and what it does, you will not be able to bring in more business.
What Technical SEO Does for Your Business?
Technical SEO brings in performance and indexation & crawlability. Let’s look at the three of these a little deeper to help you understand.
Performance: When it comes to performance, the first thing that comes to your mind is site speed. Ideally, your website pages should load up in under 2 seconds. Another thing that affects your SEO performance and your technical SEO fixes is the code of your website. Many websites, especially e-commerce websites, have a ton of unnecessary code that just exists. Your SEO expert will first lookup such code and then remove it so that your website’s performance can get a much-needed boost. They will also get a good website design, check its responsiveness and overall make sure your clients will have a great user experience.
Indexation and Crawlability: The crawlability of your website belongs to your website’s crawl budget. The crawl budget is the number of resources, money and time Google is going to spend on your website. Having URLs that don’t add value to your website can decrease its crawlability. For example, having duplicate content on your website or having infinite spaces such as calendars that go back decades are not good for you. Another thing that technical SEO will handle is the indexing of your website. It will make it easier for Google to recognize your website, understand what it is for and index the individual pages.
Technical SEO is The Only Way!
With Google updating its policies consistently, it is believed that the websites with airtight technical SEO will thrive while the ones that don’t will not be able to rank well at all. E-commerce businesses have to up their game and ask their SEO services providers to put a little more effort into the technical SEO. The results will be great, gradual and incredibly beneficial for the businesses.