He who seeks finds? It is not that easy to do the math in digital business . While your biggest competitor in your city can hardly save itself from customers, you may still get tangled up in the jungle of online marketing. Time for Local SEO ! What should you look out for when optimizing your website?
What is Local SEO?
Google has known where you are since 2007 .
This may be phrased a bit exaggerated, but it is not that far removed from the locating operations that the search engine has been carrying out ever more precisely.
Why is Google interested in your whereabouts? Very simple: To show your search queries about companies or services as relevant as possible from your current environment. And this is where local search engine optimization, in short: local SEO , for websites comes into play.
What is Local SEO?
Local SEO (india: local search engine optimization) describes all measures that aim to bring a website to the front in the local search results.
There is an old principle behind this geographical preference in the search results: Do you remember the telephone book tomes and trade books from old times? By increasing personalization in online research, Google is trying to digitize precisely this local search for its users.
If you run a company and want to expand your customer base in your area, Local SEO is the keyword for you!
Why is local search engine optimization so important?
The search engine optimization should be your unquestionably a factor inbound strategy be. After all, properly applied SEO measures will help attract your ideal customers . In other words, the people who actually have a need for your offer.
Local SEO in particular is becoming increasingly important. Why? The mobile search queries in the local context increase disproportionately compared to standard search queries.
Google now attaches primary importance to local search and expects that by 2020 more than 70 percent of all search queries will be made via mobile devices. For companies, this development results in specific to-dos with regard to their SEO strategy , including optimizing the mobile loading time, maintaining local data.
You probably know the red buttons on Google Maps . These marker points are linked to entries on Google My Business . So if you want a user in your area to find your company with their search query, you should have a listing on Google My Business .
Which companies benefit from local search?
Local SEO is primarily of interest to companies that operate a shop or branch for their customers on site, or that offer services.
You probably know it yourself: You are looking for a new dentist, the nearest cell phone shop, clothes store or a craftsman and you will receive various suggestions in your area.
Local SEO is also so interesting as a marketing measure for companies with customer operations because this search engine optimization can work regardless of size or local establishment. Smaller or new companies also have the chance to be seen.
What does Google need from you?
Google refers to around 200 criteria in order to deliver the right results for search queries. Keywords and backlinks are only two of the relevant factors for the (local) ranking of the search engine.
SPOTLIGHTSEO professionals summarize the most important criteria for a good local ranking:
1. Use keywords according to your buyer personas for your company and your location
2. Use Google My Business and maintain your profile
3. Use consistent data (“NAP” data: name, address, phone) that apply to all web entries.
4. Make an effort to get positive ratings, reviews, and positive referrals .
5. Aim for backlinks from local websites.
6. Integrate the local reference in your content and in your meta information.
For companies with a local location, Local SEO is now an indispensable accelerator for customer acquisition in the region. The reason for this is literally obvious with the cell phone: the majority of users now place their search queries on the move. For a high local ranking, the right SEO measures for your location are now important. The positive news: Companies with a small marketing budget can defy established companies with Local SEO and secure a top position in the search engine!