Wikipedia was created in 2001. The founders of Wikipedia came up with an idea to create a website that would be the biggest online encyclopedia. The idea was to make articles in-house but that was nearly impossible which was why it was kept open for everyone and this was how Wikipedia page creation was on hands for everyone. This was how the Wikipedia writing service and such other services did evolve. This was one of the factors making Wikipedia become a content marketing platform but these were not the only reasons. It was more than that and here are a few solid reasons for the same.
- Accessed By Millions Of People
A marketer’s main objective is to get his or her product to be viewed by maximum people. This what they want to bring out with each of their marketing campaigns. This is what Wikipedia brings to the table for marketers. It makes them get to millions of people in just a flash. Wikipedia is being accessed by 40 million people as per the approximate stats. Such a big number in one go is always a dream for marketers.
- You Can Record and Check The Stats
Numbers might not be the end goal but surely they have a major impact on strategies and eventually on the end goals. Marketers always look for number when they are contemplating making some strategies or plans. These stats make them decide where to pitch their camping and how to pitch their campaign. This makes their planning and even the execution of a marketing campaign.
- Increase Conversion
SEO back linking is one of the important areas of digital marketing and content marketing in recent times. SEO back linking allows making the back links to be made to your homepage or desired websites which then can be used to increase the conversion and this is another important where Wikipedia takes the game away from other online encyclopedias. This is what Wikipedia offers to its page creators that gives them the motivation to create a page for marketing purposes.
Costs are one of the major areas to look at when you are working on any of the marketing campaigns. And the universal rule is that lower the costs are the maximum ROI you can get. This is what marketers think of when they are working on the marketing campaigns and this is one of the major areas of thought while selecting a content marketing platform. Wikipedia lets you have all of these content marketing activities on its platform for absolutely free and this is what has made people excited about using Wikipedia.
- You Can Update It Whenever You Want
How many of the content marketing platforms do allow you to get the ability to make edits to content once you have posted it? Not many obviously but this is what Wikipedia has brought on the table for you. Wikipedia has kept this feature in their page that can make you able to have edits whenever you want and however you want subjective to the requirements and guidelines of the platform. This makes the people be more interested as keeping the customers and potential target market is also one of their prior aims.
Wikipedia is currently the fifth most visited website in the world and one of the reasons for the same is that people have considered it as an online encyclopedia as well as a content marketing platform. This has made major changes to the website. However, one of the things that are to care about the most in these kinds of platforms is that they are not the content marketing platforms but information-sharing platforms which can be used to make the contemplations on awareness creation purposes. This is why the creation of content for such platform marketers need to keep the requirements and guidelines of the platform in consideration or else they might fail to get their page approved.