Start-ups and small business owners who look for website designing, start with searching for the least expensive option. The reason behind this is the limited budget that sometimes compels them to resort to free website builder tools to create their own web presence.
But choosing free website builder tools over a web development company is never a wise decision.
Think of it like this way: The website builder tools can help anyone build a website. That means so many people on the internet have already used them to create similar websites. If you also create a website like the thousands already running on the web, will that be able to get you leads? Certainly, NO.
That’s why you must go for a Website Designing Company in Faridabad that will help you create a unique presence of your business and get more leads to your digital doorstep.
To get a clearer picture of why you shouldn’t use free website builders, pay attention to the below-mentioned points:
SEO That Fails To Work
The worst part of using a website builder is that they create codes that are not properly structured. They may not include elements required to help your website get on the first page of SERPs and gain much-needed visibility.
With the jumbled-up codes, it will be impossible for your website to climb to the top of the search result pages and get the online visibility required to get more customers on board.
The website builder will only provide you control over the design aspect of your website, not the codes. You will be helpless when it comes to improving your website on-page and off-page SEO.
Therefore, it is always preferable to hire a website development company that will write the right sets of codes to make your website SEO-friendly, appear on top search results, and drive more traffic to your business.
A Single-page Website
A majority of website builders allow you to only create a single page, which may not be enough to support your website’s SEO or create an effective online presence. A website should be of multiple pages, covering all your services & products in a relevant manner, so the bots can crawl all web pages and rank them accordingly in search results.
Additionally, as a business with multiple services or products, one single-page website will not do justice to your brand. Even if you create a long page, no visitor will be interested in scrolling through it, resulting in a higher bounce rate and plummet rankings.
So, it is always better to go to experts and get a website created that is sectioned into multiple pages and explains your business in the best way possible.
No Scope For Customization
Most website builders use a standard set of templates and themes to create websites. As many brands use the same builders to create websites, they all look similar. Plagiarized websites are not entertained by search engines and are ranked lower on SERPs.
No Mobile Responsiveness
In today’s digital age, websites are required to be mobile-friendly to do business. Websites that are not mobile responsive are considered handicapped and do not do more good to your business.
Additionally, non-mobile responsive websites load slower on mobile devices, fail to engage users, and result in a higher bounce rate.
To get more traffic and convertible leads, find a professional website development company that can create a unique and mobile responsive website with custom content.
Slow Loading Speed
If a website takes more than three seconds to load, visitors will move to other options available instead of waiting around. Building a website using website builders will make the loading speed slow, making your prospects move on to your competitors, even before knowing how good your products and services are.
To update your website and make it better, you need to know what elements on your website perform well and what is not. A website builder does not allow you to track visitors, leads, and what visitors are doing on your website, making it difficult to make amendments that can get you more business.
When you build a website using a builder, you lose the authority to migrate the site. This also means that you don’t hold ownership of the website.
In the future, if you want to move the website, you simply can’t as the company’s builder you use to create it owns it.
Like we mentioned before, it’s never a good idea to create a website using a free website builder. Many visitors go away from businesses that have the same templates and themes as provided by the website builders.
Instead, take the help of a professional Website Design Company in Gurgaon that can create a responsive website at an affordable price.
With a unique and responsive website, you can improve your site’s performance on SERPs, boost rankings, and create an influx of visitors to make your business thrive in the competitive marketplace.